2024. 12. 4.

Dr. Sunghee Lee, CEO of CONTEC and AP Satellite, emphasized the importance of targeting global markets in a recent interview with Seoul Economic Daily. “The domestic space market accounts for less than 1% of the global share,” he noted, underscoring the necessity of international outreach.

Reflecting on the challenges of early entrepreneurship, he shared, “From the beginning, I visited international exhibitions and conferences, persistently asking for just 3 to 5 minutes to present. I proposed to local companies that if they signed letters of intent, I could secure investments to build ground stations and offer services.”

His relentless efforts are reminiscent of Hyundai’s founder, Chung Ju-yung, who persuaded British banks to finance shipyard construction in the 1970s by presenting a conditional contract with a Greek shipowner promising “recalls plus more” in the event of defects.

Lee also unveiled his vision for CONTEC, which spans R&D, global market expansion, space talent cultivation, and even space entertainment, aiming for an integrated approach to the space industry.

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